Inflammation can be defined as the natural response of a healthy immune system in its attempt to restrain pathogens and free radicals from entering the body. Although inflammation is a necessary measure in the process of repairing the body, continuous inflammation leads to premature aging and can lead to chronic diseases as it ultimately alters your DNA.
In severe cases of chronic inflammation, fine lines and wrinkles start appearing sooner than they should. As a result, the skin starts to lose its elasticity along with its moisture content, rapidly leading to dry and dull skin (backed by science).
Conventional beauty products frequently contain inflammatory ingredients that have been linked to causing cancer, developmental +
reproductive toxicity, ecotoxicology, allergies, and immunotoxicity. Clean beauty is an unregulated term. But the beauty industry uses it to mean products that avoid these potentially harmful ingredients. Which is exactly what we do at Holiday.
Too long; didn’t read: Your skin cells can’t look their sparkly, best selves when consistently exposed to inflammatory ingredients found in conventional beauty because the sub-clinical inflammation damages your DNA and your skin’s ability to reproduce bright, youthful cells.